1. ELIGIBILITY: Lidia’s Italy Sweepstakes (the “Sweepstakes”) is open only to legal residents of the fifty (50) United States and the District of Columbia over the age of 18 with access to the Internet at all times during the Sweepstakes and subsequent prize-award period. All employees of Lidia’s Italy LLC (“Sponsor”), all associated agencies and each of their respective affiliates, sales representatives, distributors, licensees or agents (all of the foregoing, together with Sponsor, collectively referred to as “Sweepstakes Entities”), and their immediate family members (spouse, parent, child, sibling and their respective spouses) and those living in the same household of each (whether related or not), are ineligible to participate in the Sweepstakes. All applicable federal, state and local laws and regulations apply. Void where prohibited or restricted by law. Entry in the Sweepstakes constitutes your full and unconditional acceptance of these Official Rules. NO PURCHASE NECESSARY. A PURCHASE WILL NOT IMPROVE YOUR CHANCES OF WINNING.

2. SWEEPSTAKES PERIOD: The Sweepstakes entry period begins at 9:00 a.m. Eastern Time (“ET”) on October 18, 2009 and ends at 5:00 p.m. ET on December 2, 2009 (the “Sweepstakes Period”). Winners will be selected from entries properly submitted and timely received during the Sweepstakes Period.

3. SWEEPSTAKES ENTRY INSTRUCTIONS:  During the Sweepstakes Period, you may enter the Lidia’s Italy sweepstakes in any of the following ways: (i) online by visiting www.lidiasitaly.com and completing and submitting an online entry form  (limit one (1) online entry per person, per e-mail address, and per household during the Sweepstakes Period via online entry, regardless of whether a person has more than one address or more than one person uses the same address); (ii) mailing a standard-size postcard with your first name, last name, home address and email address to: Lidia’s Italy, 243 East 58^th Street, NY, NY 10022; or (iii) completing official entry forms available at select Lidia’s Italy-sponsored marketing events during the Sweepstakes Period and mailing the entry form in an envelope with proper postage affixed to the mail-in address. Lidia’s Italy postcard entries must be postmarked during by December 2, 2009 and received by December 9, 2009 to be included within the random drawing, and no more than one postcard/email address may be submitted during the Sweepstakes Period.

All eligible entries will be entered into the drawing. When you enter at the Lidia’s Italy website, you may be asked to consent to receive newsletters, promotional emails and/or reminders about upcoming events. Consenting to receive such emails is optional and does not have to be agreed to in order to be eligible to enter the Sweepstakes and does not improve your chances of winning.

4. PUBLICITY: As a condition of entry into the Sweepstakes, except where prohibited by law, each entrant and each winner by accepting a prize grants to Sponsor and its affiliates, legal representatives, assigns and licensees, all right, title and interest in to publicize, broadcast, display and/or otherwise use the Sweepstakes entrant’s name, city, state, and biographical material (collectively, “Licensed Rights”) in any media now or hereafter known throughout the world in perpetuity for advertising and publicity purposes, without additional review, compensation, permission or approval of the winners. Where necessary, the winners will be required to execute and return an Affidavit of Eligibility/Liability and Publicity Release within five (5) business days of attempted notification or the winners may be disqualified and alternate winners selected.

5. SELECTION OF SWEEPSTAKES WINNERS/ODDS: The potential prize winners will be selected in a random drawing to be held on or about December 9, 2009.  The winner will be selected from entries received during the Sweepstakes Period. Odds of winning will depend on the number of eligible entries received during the Sweepstakes Period. Each potential winner will be notified via email to the email address submitted with the potential winner’s entry within two (2) weeks after the drawing. The drawing will be conducted by Sponsor, the judge of the Sweepstakes, whose decisions on all matters relating to the Sweepstakes shall be final and binding. In the event that a potential winner is disqualified for any reason, Sponsor may, in its sole discretion, award the applicable prize to an alternate winner selected at random. Any return of prize notification or prize email as undeliverable will result in forfeiture of any prize and an alternate winner may, at Sponsor’s discretion, be randomly selected.

6. PRIZES:  The winners (nine (9) in total) include: one (1) grand prize winner; three (3) second place winners; and five (5) third place winners. The grand prize winner will receive a personalized autographed collection of Lidia Bastianich’s library of six (6) published cookbooks plus a Best of Lidia DVD. Second place winners will receive a personalized autographed copy of the new book, Lidia Cooks from the Heart of Italy, plus a Best of Lidia DVD. Third place winners will receive an autographed copy of the new book, Lidia Cooks from the Heart of Italy.  Prizes will not be replaced if lost or stolen, are not transferable and are not redeemable for cash.  No substitutions allowed. Any expenses not specifically mentioned herein are not included as part of any Prize package, and are solely the winners’ responsibility.

8. GENERAL RULES: By entering or participating in the Sweepstakes, participants agree to be bound by these Official Rules, and by the decisions of Sponsor, which are final and binding in all respects. Sweepstakes Entities are not responsible for: (1) any incorrect or inaccurate information or technical failures of any kind, (2) unauthorized human intervention in any part of the entry process or the Sweepstakes; or (3) any other computer, network, technical, human or other error, problem or malfunction that may occur in connection with the administration of the Sweepstakes, the processing of entries, or the selection or notification of winners. Further, if, for any reason, the Sweepstakes is not capable of running as planned for reasons outside the control of the Sponsor which, in the sole opinion of Sponsor, may corrupt or affect the administration, security, fairness, integrity or proper conduct of the Sweepstakes (or portion thereof), Sponsor reserves the right, at its sole discretion, to cancel, terminate, modify or suspend the Sweepstakes (or portion thereof). Sponsor also reserves the right at its sole discretion to disqualify the Entry of any individual found to be (a) tampering or attempting to tamper with the entry process or the operation of the Sweepstakes or any website operated by the Sweepstakes Entities; (b) using any robotic, macro, automatic, programmed or like entry methods, which will void all such entries; (c) violating these Official Rules or the terms of service, conditions of use, and/or general rules of any Sponsor property or service; or (d) acting in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten, or harass any other person. Sweepstakes Entities are not responsible for claims, injuries, losses or damages of any kind resulting, in whole or in part, directly or indirectly, from the awarding, delivery, acceptance, use, misuse, possession, loss or misdirection of the prize; participation in this Sweepstakes or in any activity or travel related thereto or from any interaction with, or downloading of, computer Sweepstakes information.

9. PARTICIPANT OBLIGATIONS: By participating in the Sweepstakes, you agree to be bound by these Official Rules and the decisions of Sponsor. By accepting the prizes, the winners agree to release and hold Sponsor, their agents and affiliates harmless from and against any and all losses, damages, rights, claims, actions and liabilities of any kind in connection with the Sweepstakes or receipt or redemption of the prize. The winner assumes all liability for any injury, death, or damage caused, or allegedly caused, by participating in the Sweepstakes or use or redemption of the prize. Any disputes that may arise hereunder shall be governed in all respects by the laws of the State of New York without regard to the conflicts of laws principles of any jurisdiction. Venue with respect to any such disputes shall be had in the state and federal courts of the State of New York.

10. PERSONAL INFORMATION: The personal information collected through the Sweepstakes is subject to Sponsor’s Privacy Policy, located at http://www.lidiasitaly.com/privacy-policy. By entering the Sweepstakes, you agree to the use of your personal information as described in the above Privacy Policy.

11. RULES/WINNERS’ LIST REQUESTS: To obtain a copy of these Official Rules or for notification of the winners, send a self-addressed stamped envelope to:  Lidia’s Italy Sweepstakes Official Rules/Winners List Request, 243 East 58^th Street, NY, NY 10022.  Requests for winners’ lists must be received within three months after the end of the Sweepstakes Period.

12. SPONSOR: Lidia’s Italy, 243 East 58^th Street, NY, NY 10022.